Apple just dropped its new M4 MacBook Pro lineup, and if you’re keeping tabs on tech that matters for business, this one’s worth a closer look. Apple is taking its silicon game up a notch, delivering even more power and flexibility—and here’s the kicker—it’s actually cheaper than last year’s models by about $200 on average.
Let’s talk about why this is such a big deal, especially for enterprises and healthcare. Apple’s been chipping away at the barriers to adopting Macs in the workplace, and with each generation of their in-house processors, the benefits get clearer. You’re getting top-tier performance, better battery life, and now, the M4 models even support two external displays on the entry-level 14-inch MacBook Pro, compared to just one on the last model. That’s huge for anyone who loves a multi-screen setup—think easier multitasking and a whole new level of productivity.
And the price drop? It’s almost like Apple is challenging businesses that haven’t considered a Mac option. There’s a lot of research showing that Macs actually save companies money over time—fewer repairs, longer lifespan, and great resale value. This new pricing just makes the case even stronger.
For those in healthcare or enterprise IT, there’s never been a better time to give Macs a try. Between the lower cost and expanded display options, the M4 MacBook Pro makes it easier to keep up with demanding workflows, securely handle sensitive information, and just generally make life easier for employees.
So, if you’re still on the fence about offering Macs as an option, now’s the time to explore the possibilities. Ready to see how the new M4 MacBook Pro can fit into your business? Contact us to discuss how Apple’s latest tech can enhance productivity and reduce costs in your organization.